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New IT rules in 7-8 days: Govt amid growing concerns over deepfakes | India News

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NEW DELHI: Union minister Rajeev Chandrasekhar on Tuesday said that the Centre will notify the new IT rules in the next 7-8 days amid growing concerns over AI-deepfakes.
Chandrasekhar emphasised the government’s responsibility to ensure a safe online experience for every Indian and stated that the new rules will be aimed at achieving this objective.
He acknowledged the challenges and risks associated with innovation and emphasized the need for an open, safe, and accountable internet.
“With every benefit of innovation, there are challenges and harms too. Our policies, our rules and our outlook are of open, safe and accountable internet. It is our duty that every Indian experiences safety and trust on the internet. We will make rules and laws for it. On the deepfake issue, we have notified an advisory. We will also notify new IT rules in the coming time,” Rajeev Chandrasekhar said.
“We held two meetings on this in today’s IT rules, there are 2 provisions of misinformation and deepfakes, it is mandatory to comply with it. We have also issued an advisory. We will notify new IT rules in 7-8 days,” he added.
Last year, in December, the Centre had issued an advisory to all social media platforms, to comply with the existing IT rules.
The advisory had mandated that intermediaries (digital and social media platforms) communicate prohibited content specified under IT Rules clearly and precisely to users.
“The content not permitted under the IT Rules, in particular those listed under Rule 3(1)(b) must be clearly communicated to the users in clear and precise language including through its terms of service and user agreements and the same must be expressly informed to the user at the time of first-registration and also as regular reminders, in particular, at every instance of login and while uploading/sharing information onto the platform,” the advisory stated.
The advisory emphasized that digital intermediaries must ensure users are informed about penal provisions, including those in the IPC and the IT Act 2000, in case of Rule 3(1)(b) violations.
Deepfakes refer to synthetic or doctored media that is digitally manipulated and altered to convincingly misrepresent or impersonate someone, using a form of artificial intelligence.
Recently, a series of ‘deepfake’ videos featuring prominent actors gained widespread attention, prompting public outcry and highlighting worries about the misuse of technology to fabricate deceptive content and false storylines.


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