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NEW DELHI: Homegrown whisky maker John Distilleries is increasing capacity of its single malts by almost three times as it finds demand going strong both in the domestic market and exports, chairman Paul P John has said.
The company, which had revenues of Rs 7,000 crore last year, is investing over Rs 100 crore at its distillery in Goa where it produces single malt brands such as Nirvana, Mithuna, Peated Select, Kanya, and Brilliance.The company sold 57,000 cases of single malts last year, and this accounted for a share of 13% in the overall premium malt whisky category in India.
“We began doubling our malt producing capacity at Goa two years back. Against the existing capacity of 1.2 million litres, we are now going up to 3.4 million litres,” John told TOI.
John said Indians are lapping up locally-made single malt brands, with homegrown companies are coimng up with strong, competitive products. “India has arrived. It’s just a myth that Scotland is the only country to produce the best single malts. We can produce better stuff, which can also be seen by the numerous international awards and recognitions that our products are winning.”
And, it’s not just in India, but Paul John’s sales are equally strong across global markets, including the UK, the US, Germany, Poland, Belgium, New Zealand, Australia, Japan, South Korea, and the Middle East.
The company, which had revenues of Rs 7,000 crore last year, is investing over Rs 100 crore at its distillery in Goa where it produces single malt brands such as Nirvana, Mithuna, Peated Select, Kanya, and Brilliance.The company sold 57,000 cases of single malts last year, and this accounted for a share of 13% in the overall premium malt whisky category in India.
“We began doubling our malt producing capacity at Goa two years back. Against the existing capacity of 1.2 million litres, we are now going up to 3.4 million litres,” John told TOI.
John said Indians are lapping up locally-made single malt brands, with homegrown companies are coimng up with strong, competitive products. “India has arrived. It’s just a myth that Scotland is the only country to produce the best single malts. We can produce better stuff, which can also be seen by the numerous international awards and recognitions that our products are winning.”
And, it’s not just in India, but Paul John’s sales are equally strong across global markets, including the UK, the US, Germany, Poland, Belgium, New Zealand, Australia, Japan, South Korea, and the Middle East.
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