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Justin Timberlake hds fans on edge after posting the phrase ‘EITIW’ without explaining it’s meaning.
Is this a coded message about a secret project? Is it a response to the growing rumblings that his marriage to Jessica Biel is over?
All signs – and I do mean that literally – pointed to this being the announcement of new music.
And if that was your guess too, you’re RIGHT!
Justin Timberlake & The Meaning of ‘EITIW’
This all started when Justin posted a new photo on his Instagram carousel. The caption only read, “EITIW.”
While cryptic those 5 letter may be, accompanying them was a missing poster that provided even less information.
The poster, which was shared upside down, said “MISSING” at the top and “HAVE YOU SEEN THIS MAN?”
From there, a very playful description of who we can only assume is JT himself follows: “Age: Infinity; Height: Feels like 10′ tall; Weight: Up; Eyes: Precision; Hair: Depends.”
Now, a few days before this went live, Justin fans were shocked to see he’d wiped his entire Insta clean, save for his profile picture.
The shot featured his eyes sending a piercing look to a car’s rearview mirror.
So, what does it all mean? Well, it looks like fans will have to wait until January 19th, when Justin plays his first show in years in Memphis for a definitive answer.
However, some savvy sleuths on Reddit thought they have deciphered the acronym for the phrase “Everything I Thought It Was.”
And the guess was, dare we say, right on the money!
Justin Timberlake Announces New Album & Tour
Shortly after this cryptic message, Justin announced his upcoming album Everything I Thought It Was will release on March 15.
Not only that, but he also announced he’d be freshening up his suit and tie to head out on tour.
Starting in April, JT will travel the globe with the Forget Tomorrow World Tour.
The drop marks is sixth solo album, and his first in over five years. His last album was 2018’s Man of the Woods. He marked that occasion by performing at the Super Bowl LII halftime show in Minneapolis.
But this does not mark Justin’s return to music all together. In September 2023, Justin reunited with his legendary 90’s boy band *NSYNC to release “Better Place” for the Trolls Band Together soundtrack.
The moment should’ve been massive, given that it was the group’s first musical release over 20 years.
However, around the same time, Britney Spear’s memoir dropped, which created a firestorm of drama for JT.
Her accusations were scathing and her memories of their relationship damning to his spotless reputation.
Perhaps this new album will feature some music on the subject?
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