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HYDERABAD: Pharma major Reddy’s Laboratories Ltd on Thursday announced its foray into the Indian child nutrition space with the rollout of its immunity supporting gummies.
The company said the move is aimed at strengthening the company’s position in the nutraceutical segment, which Dr Reddy’s entered in 2019 and includes adult nutrition, hospital and clinical nutrition as well as general health and wellness offerings.
In line with its focus on nutraceuticals, the company also set up a dedicated nutraceuticals R&D centre at Bachupally in 2021.
A Dr Reddy’s Labs spokesperson said within the kids nutrition space the company is looking to develop its presence in the areas of child growth and development, digestive, immunity, brain and cognitive development through clinically proven science based innovative products in child friendly formats.
According to estimates, the child immunity market in the country across formats such as syrups, tablets, chewables and melts is around Rs 1600 crore and growing in double digits.
Dr Reddy’s said the immunity gummies, which contain beta-glucan, prebiotics and essential vitamins and minerals, aim to address the nutritional requirements due to the growing issues around child immunity in India.
Citing research, the company said over 93.7% of children suffer from recurrent cough and cold infections that appear throughout the year but more especially during seasonal changes.
“Weakened immunity has a direct correlation with nutrition deficiencies due to picky eating habits in children,” it said.
The company said the move is aimed at strengthening the company’s position in the nutraceutical segment, which Dr Reddy’s entered in 2019 and includes adult nutrition, hospital and clinical nutrition as well as general health and wellness offerings.
In line with its focus on nutraceuticals, the company also set up a dedicated nutraceuticals R&D centre at Bachupally in 2021.
A Dr Reddy’s Labs spokesperson said within the kids nutrition space the company is looking to develop its presence in the areas of child growth and development, digestive, immunity, brain and cognitive development through clinically proven science based innovative products in child friendly formats.
According to estimates, the child immunity market in the country across formats such as syrups, tablets, chewables and melts is around Rs 1600 crore and growing in double digits.
Dr Reddy’s said the immunity gummies, which contain beta-glucan, prebiotics and essential vitamins and minerals, aim to address the nutritional requirements due to the growing issues around child immunity in India.
Citing research, the company said over 93.7% of children suffer from recurrent cough and cold infections that appear throughout the year but more especially during seasonal changes.
“Weakened immunity has a direct correlation with nutrition deficiencies due to picky eating habits in children,” it said.
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