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NEW DELHI: Beverage major Coca-Cola announced the transfer of its company-owned bottling operations in three territories in the north, east, and north east, in a bid to streamline the supply chain.
The move to refranchise the company-owned bottling operations to three of its existing franchise bottlers is focused on streamlining the supply chain in the region, and raising the bar on execution, a statement from Hindustan Coca-Cola Beverages (HCCB), subsidiary of The Coca-Cola Company, said.
As part of the transfer, the Rajasthan market will be owned and operated by Kandhari Global Beverages, which comprises Enrich Agro Food Products and Kandhari Beverages. They are currently operating in parts of Delhi, Himachal Pradesh, Haryana, Punjab, Chandigarh, Jammu & Kashmir, Ladakh. The Bihar market will be owned and operated by SLMG Beverages, which is currently operating Uttarakhand, parts of Uttar Pradesh, Madhya Pradesh, and Bihar.
The North-East market and select areas of West Bengal will be owned and operated by Moon Beverages. They are currently operating parts of Delhi and Uttar Pradesh.
“This business transfer marks a significant decision for Hindustan Coca-Cola Beverages,” said Juan Pablo Rodriguez, CEO, HCCB India. “It ensures the right level of investments can be undertaken in all parts of the business, while bringing both scale and contiguity to the business. We are in the long-term growth prospects of our beverages business in India and believe this move will help accelerate the Coca‑Cola system, enabling us to win in the market and provide greater value to local communities.”
“We are committed to building stronger and more sustainable local businesses in India,” said Sundeep Bajoria, VP India operations, for Coca‑Cola India. “As we set ourselves for further growth in the Indian market, these transfers will direct investments into innovation, infrastructure, technical capabilities, talent acquisition and business expansion while strengthening existing capabilities to deliver unparalleled beverage experiences to our consumers.”
The move to refranchise the company-owned bottling operations to three of its existing franchise bottlers is focused on streamlining the supply chain in the region, and raising the bar on execution, a statement from Hindustan Coca-Cola Beverages (HCCB), subsidiary of The Coca-Cola Company, said.
As part of the transfer, the Rajasthan market will be owned and operated by Kandhari Global Beverages, which comprises Enrich Agro Food Products and Kandhari Beverages. They are currently operating in parts of Delhi, Himachal Pradesh, Haryana, Punjab, Chandigarh, Jammu & Kashmir, Ladakh. The Bihar market will be owned and operated by SLMG Beverages, which is currently operating Uttarakhand, parts of Uttar Pradesh, Madhya Pradesh, and Bihar.
The North-East market and select areas of West Bengal will be owned and operated by Moon Beverages. They are currently operating parts of Delhi and Uttar Pradesh.
“This business transfer marks a significant decision for Hindustan Coca-Cola Beverages,” said Juan Pablo Rodriguez, CEO, HCCB India. “It ensures the right level of investments can be undertaken in all parts of the business, while bringing both scale and contiguity to the business. We are in the long-term growth prospects of our beverages business in India and believe this move will help accelerate the Coca‑Cola system, enabling us to win in the market and provide greater value to local communities.”
“We are committed to building stronger and more sustainable local businesses in India,” said Sundeep Bajoria, VP India operations, for Coca‑Cola India. “As we set ourselves for further growth in the Indian market, these transfers will direct investments into innovation, infrastructure, technical capabilities, talent acquisition and business expansion while strengthening existing capabilities to deliver unparalleled beverage experiences to our consumers.”
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