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WASHINGTON: Microsoft CEO Satya Nadella told a US court on Monday that Google’s dominance of the search engine market made it very hard for rivals to emerge, hitting out sharply at the business practices of his company’s archrival. Nadella spoke to a courtroom in Washington DC, where lawyers from the US department of justice are attempting to persuade a federal judge that Google has illegally paid billions to Apple and others to preserve its monopoly.
Microsoft’s Bing has been trying since 2009 to build market share against Google, but Nadella said it could never compete against the search engine behemoth, largely due to its arrangements with Apple. “You can call it popular, but to me it’s dominant,” Nadella told a Google lawyer during tense cross examination.
The three-month trial is the biggest US antitrust case against a big tech company since the same department took on Microsoft more than two decades ago over the dominance of its Windows operating system. Nadella broadly backed the government’s contention that Google’s intake of data from being the world’s preeminent search engine created a network effect that only made Google a more powerful tool to advertisers and users.
“It becomes even harder to break through when you don’t have (market) share,” Nadella said. Nadella said distribution was key to a successful search engine and that his company was prepared to pay Apple dearly to give Bing the default status on the iPhone.
Microsoft’s Bing has been trying since 2009 to build market share against Google, but Nadella said it could never compete against the search engine behemoth, largely due to its arrangements with Apple. “You can call it popular, but to me it’s dominant,” Nadella told a Google lawyer during tense cross examination.
The three-month trial is the biggest US antitrust case against a big tech company since the same department took on Microsoft more than two decades ago over the dominance of its Windows operating system. Nadella broadly backed the government’s contention that Google’s intake of data from being the world’s preeminent search engine created a network effect that only made Google a more powerful tool to advertisers and users.
“It becomes even harder to break through when you don’t have (market) share,” Nadella said. Nadella said distribution was key to a successful search engine and that his company was prepared to pay Apple dearly to give Bing the default status on the iPhone.
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