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MUMBAI: Orange is the new black for low-cost carriers.
While red and blue have been the favourite colours for full-service carriers, orange and white are increasingly being used by low-cost carriers in their logo and livery.
After Akasa, Air India Express is the latest low-cost airline to sport an orange and white livery. The Tatas on Wednesday unveiled a white, orange, and turquoise colour-schemed livery for Air India Express, which has been merged with AirAsia India.
“We will be sunsetting the Air Asia India brand. You will continue to see two airline designators, IX and I5, on flight numbers for some time but the services, sales and distribution will be done under Air India Express branding,” the airline’s MD & CEO Aloke Singh said. In the 1990s, Greek Cypriot entrepreneur Stelios Haji-Ioannou’s low-cost carrier easyJet had taken to European skies with a white and orange painted fuselage. Australian low-cost carrier Jetstar, too, has sported an orange and silver livery since it was founded in 2003.
Air India CEO Campbell Wilson said that the merged airline is on a fleet expansion drive. “On an average… between now and the end of 2024, AI will take delivery of one new aircraft every six days,” he said. Of the 190 Boeing 737 Max aircraft ordered, the first two have already joined us, said Singh. The airline unveiled the new livery of its unit Air India Express at an event held in its hangar in Mumbai on Wednesday evening.
While red and blue have been the favourite colours for full-service carriers, orange and white are increasingly being used by low-cost carriers in their logo and livery.
After Akasa, Air India Express is the latest low-cost airline to sport an orange and white livery. The Tatas on Wednesday unveiled a white, orange, and turquoise colour-schemed livery for Air India Express, which has been merged with AirAsia India.
“We will be sunsetting the Air Asia India brand. You will continue to see two airline designators, IX and I5, on flight numbers for some time but the services, sales and distribution will be done under Air India Express branding,” the airline’s MD & CEO Aloke Singh said. In the 1990s, Greek Cypriot entrepreneur Stelios Haji-Ioannou’s low-cost carrier easyJet had taken to European skies with a white and orange painted fuselage. Australian low-cost carrier Jetstar, too, has sported an orange and silver livery since it was founded in 2003.
Air India CEO Campbell Wilson said that the merged airline is on a fleet expansion drive. “On an average… between now and the end of 2024, AI will take delivery of one new aircraft every six days,” he said. Of the 190 Boeing 737 Max aircraft ordered, the first two have already joined us, said Singh. The airline unveiled the new livery of its unit Air India Express at an event held in its hangar in Mumbai on Wednesday evening.
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