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CHENNAI: A recent industry report has found that 2024 is expected to be a revolutionary year for smartphones with the advent of Generative AI (GenAI)-based devices. Smartphone OEMs are geared to differentiate their upcoming offerings and GenAI is likely to play a key role in that differentiation.
Preliminary data projects shipments of GenAI smartphones will reach over 100 million units in 2024, as per the “GenAI Smartphone Shipments and Insights”, from Counterpoint Research.”By 2027, we expect GenAI smartphone shipments to reach 522 million units, growing at a CAGR of 83%,” the report notes.
Counterpoint Research defines GenAI smartphones as a subset of AI smartphones that uses Generative AI to create original content, rather than just providing pre-programmed responses or performing predefined tasks. These devices will run size-optimized AI models natively and come with certain hardware specifications.
As per the research firm, OEMs are expected to focus on GenAI applications including info provisioning, image building, live translation, personal assistant applications and others. The likely use cases will include creating more personalised content, smarter digital assistants with unique personalities and conversation styles, content recommendations and more. However, this will also require addressing issues like running into memory constraints and will likely lead to a hybrid approach in some cases, the report notes.
Samsung and Qualcomm are immediate leaders as current product offerings and capabilities position them as first movers. Samsung is likely to capture almost 50% share for the next two years, followed by key Chinese OEMs like Xiaomi, vivo, HONOR and OPPO. Qualcomm is likely to capture over 80% of the GenAI smartphone market for the next two years.
“The share of GenAI smartphones in the overall smartphone market will be in single digits through next year. But those numbers will not accurately reflect the amount of excitement and marketing hyperbole we are expecting to see,” Counterpoint Research director Tarun Pathak said.
“AI has been a feature of smartphones for the last few years. We now expect to see the emergence of smartphones optimized to run GenAI models in addition to the normal use of AI in smartphones,” VP and research director Peter Richardson said.
Preliminary data projects shipments of GenAI smartphones will reach over 100 million units in 2024, as per the “GenAI Smartphone Shipments and Insights”, from Counterpoint Research.”By 2027, we expect GenAI smartphone shipments to reach 522 million units, growing at a CAGR of 83%,” the report notes.
Counterpoint Research defines GenAI smartphones as a subset of AI smartphones that uses Generative AI to create original content, rather than just providing pre-programmed responses or performing predefined tasks. These devices will run size-optimized AI models natively and come with certain hardware specifications.
As per the research firm, OEMs are expected to focus on GenAI applications including info provisioning, image building, live translation, personal assistant applications and others. The likely use cases will include creating more personalised content, smarter digital assistants with unique personalities and conversation styles, content recommendations and more. However, this will also require addressing issues like running into memory constraints and will likely lead to a hybrid approach in some cases, the report notes.
Samsung and Qualcomm are immediate leaders as current product offerings and capabilities position them as first movers. Samsung is likely to capture almost 50% share for the next two years, followed by key Chinese OEMs like Xiaomi, vivo, HONOR and OPPO. Qualcomm is likely to capture over 80% of the GenAI smartphone market for the next two years.
“The share of GenAI smartphones in the overall smartphone market will be in single digits through next year. But those numbers will not accurately reflect the amount of excitement and marketing hyperbole we are expecting to see,” Counterpoint Research director Tarun Pathak said.
“AI has been a feature of smartphones for the last few years. We now expect to see the emergence of smartphones optimized to run GenAI models in addition to the normal use of AI in smartphones,” VP and research director Peter Richardson said.
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